Even Boulder CO Finds It Isn’t Easy Going Green

The city of Boulder, CO is superlative in many ways: It is one of the most educated, most affluent, most liberal and most environmentally conscious cities around. According to an article in a recent Wall Street Journal, though, Boulder is having a tough time converting its citizens’ tree-hugging attitudes into meaningful actions.

Thus exposed is a fundamental aspect of human nature. Whatever we may say we like, People Hate Change. It’s one thing to adopt a self-flattering pose to impress a pollster or to cop a public image, but quite another voluntarily to sacrifice money, time or convenience for a nebulous collective benefit.

Story Here.

p.s. :-)!